Goal activation (your missing ingredient)
May 17, 2023
“Start with WHY.”
Simon Sinek’s advice has become so cliché that it’s often ignored.
This warm and fuzzy idea easily falls out of favor — replaced by “tangible” goals we have in career and life.
We’re obsessed with:
- Raising our net worth
- Getting a better job
- Buying that home
Nothing wrong with these goals.
We all want to see results in the “real world,” right?
Why then don’t we make more progress on goals?
Why do we just spin our wheels at the starting line?
The answer is simple.
We lack goal activation.
I’m talking about that spark that fuels us — not once but daily.
Back to Simon.
Your why is your goal activator.
You need a powerful why, but most people suck at identifying and nurturing it.
It takes significant daily work to keep that flame lit.
“The work” of goal activation
Here’s what people tell me they have as goals:
“Flexibility”
“Financial freedom”
“Doing what I want when I want”
LAME.
All this stuff is dead on arrival.
How so? It lacks specificity and emotion. That means you’ll never achieve it.
Instead, do this:
- Close your eyes and be still
- See a movie on a big screen in front of you
- Envision a future scenario in your life that brings you into a profound emotional state: joy, pride, (even) anger
- Capture this emotional scenario — it’s your WHY
To make it real, I’ll share my why with you.
My why (goal activator)
It's 100% about my wife, Cecilia, and my 4 kids.
I'm obsessed with demonstrating a self-directed life and the possibilities it can unlock.
Each morning, I visualize:
- The proud look in their eyes
- As they see me live on my terms
- While serving others with generosity
- And creating a life that's true to my soul
In my mind, my kids say, “My dad’s a badass!”
My wife brags to her friends about me.
And by living MY most authentic life, I see myself unshackling them from the CRIPPLING bonds of the default path.
I get very emotional when watching this scenario in my mind daily.
But that’s the trick — I reconnect to it every day.
And by doing that, I can wipe away yesterday’s frustrations and start fresh — invigorated.
Those 5 beautiful humans are my WHY. They fuel me each day.
Your missing ingredient
You need to activate your goals every single day.
This happens by engaging your why.
Don’t think that wishing for “financial freedom” will suffice. You would’ve made more progress by now.
Embrace that you’re human.
That means playing the game of life — a game of emotions.
You must enter an emotional state that triggers bold and calculated actions, not weak or general ones.
Get serious about your why…and use it.
Throw gasoline on that fire to activate your goal..every damn day 🔥
PS - whenever you’re ready, here’s how I can help you:
- Dive deep 1:1 with us in a complimentary breakthrough call to get clarity on where you are, where you want to be, and how to get there
- Learn to end corporate burnout, reclaim 30-50% time, & create your entrepreneurial future — without quitting your job (complimentary masterclass)
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