MATT DOAN

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10 cheat codes I’ve learned about work & life

July 5, 2023

As a coach, I find myself relaying many common principles and stories to my clients. But I also reinforce them for me as much as for them.

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So here are the “top 10” that’ve been running through my mind recently. Hope they help!

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1. Ruthlessly protect your time

Time (more specifically, attention) is your most precious asset.

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It’s easy to say this but hard to do something about it.

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As I learned from the world’s top entrepreneur coach (Dan Sullivan), I’m working hard to orient my days and timeblocks around 3 areas:

  • Free: I do nothing related to work (instead, just “be” with family, nature, and leisure activities)
  • Focus: Do the deep work that really matters
  • Buffer: Batch together the (less fun) “must do” stuff that makes life easier in the long run

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Do not blame external circumstances for your lack of time. We all have the same 24 hours. You have so much more flexibility than you realize.

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How are you being aggressive in owning your time?

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2. Connect your near & long-term priorities

“If you have more than three priorities, you don’t have any.” — Jim Collins

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My big three are:

  1. Family
  2. Clients
  3. Money

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Family: I’ve learned the hard way what it’s like to not be there. Never again. They're my world.

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Clients: My most profound life purpose is to save lives (in my own way). This always occurs at the individual level. So I’m striving to increase the volume and quality in client service.

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Money: I have zero shame in listing this in my top three. Money is merely a tool for unlocking a better life for my family and more impact in this world, so I’m surging to make a lot (while I can) so that it fades as a concern.

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Following Essentialism thinking, my “big 3” ground me in a simple way. I'm clear on how my near-term efforts are unlocking my long-term dreams.

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3. Optimize your health

Being “successful” (per your terms) requires being at peak performance — mentally and physically.

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Every weekday morning, I strive to:

  • Meditate
  • Read from four page-a-day books
  • Read from one long-form book
  • Get sunlight on my skin
  • Drink quality coffee
  • Journal
  • Walk and stretch

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Other aspects of my week:

  • I talk with my coach and/or therapist
  • I intermittent fast from 8pm to noon (the next day)
  • I lift heavy weights 4x/week (I don’t do cardio)
  • I get at least 10,000 steps/day
  • I book informal conversations with exciting people (energizer)

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Professionals are athletes — they focus on mind and body.

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Take your training seriously.

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4. Hit “go” before you’re ready

It’s never the “right” time to have a kid, buy a house, take that dream vacation, or start a business.

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Manage risk, get yourself to a “good enough” state, and take that leap.

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Break free of your comfort zone:

  • Step out from behind the curtain
  • Ship content into the world that helps another human
  • Embrace your personal brand (you have one, whether you like it or not)

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Don’t wait for another’s permission. Yours is all that matters.

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Ship, learn, iterate.

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Keep aiming higher.

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5. Build systems that serve you

Life only grows in complexity and messiness.

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Design and invest in systems that streamline your life and free you up for things you know you should be spending your time on instead.

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Some of my systems:

  • Logging tomorrow’s “big 3” tasks the night before
  • Coaching (to keep me on track)
  • Outsourced lawn care & home cleaning
  • Virtual team that edits/mixes my podcasts
  • Timeblocks & content structures for newsletter & posts
  • Automated calendar scheduling
  • No work on nights and weekends
  • Templates for podcast episodes
  • Daily journaling system for sharpening focus and execution on near- and long-term goals

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Finding yourself doing repetitive tasks? Feeling like certain things are a grind?

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Build systems. Invest in systems (yes, with money).

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6. The process is everything

“A good process produces good results.” — Nick Saban

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There are no shortcuts to the success you crave in life. Nor are there any “home run” swings where it happens in massive chunks.

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You must play the long game, stacking 1% wins over time. It takes commitment, pushing through what your mind perceives as “failure.”

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Think of it this way:

  • Build and refine processes you enjoy
  • Stick with them
  • Hold yourself accountable (go extreme here)

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Success is about stacking tiny wins.

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7. Focus on the GAIN, not the GAP

It’s a simple, life-altering concept (also from Dan Sullivan).

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You have two choices for gauging your progress in life:

  • GAP mentality: measuring yourself or your situation against an ideal
  • GAIN mentality: measuring yourself backward against where you were before

Choose the GAIN. Here’s why:

  • You’re intrinsically motivated (not externally driven)
  • You’re rewarded for being YOU (not someone else)
  • Your 1% gains bring you joy & energy
  • Jealousy & noise fades away

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I implore you: program GAIN thinking into all you do.

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(Check out The Gap and the Gain book summary)

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8. Develop a healthy obsession with diverse learning

A dangerous trap is to learn only what your employer asks you to learn.

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That leads you down a path of building timely skills instead of timeless ones.

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Instead, become a lifelong and expansive learner:

  • Learn from high-quality people on social feeds
  • Watch educational videos
  • Listen to podcasts and audiobooks
  • Go wide (and deep) with your topics

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Most importantly, find ways to rapidly apply your learning.

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Me? I push myself to create a post, record a podcast, or teach my kids what I’m learning.

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This helps you encode it in your brain. And it keeps you fresh and constantly reinventing.

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9. Just read

Think about this: a person goes through years of work to compress their hard-earned knowledge and creativity into a neat little package.

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It costs you, what…$20 at most? (or free!)

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If you have an instinct to read it, buy/borrow the book. One insight could be life-changing.

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Reading is nourishment for the mind and soul.

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Just read a page a day. Start there. You’ll see.

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Also, stop watching or reading the news. Just stop (here’s why).

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10. Understand cost vs. investment

How you view money is how you view life.

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It’s red vs. green.

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Red (cost):

  • Scarcity
  • The pot is dwindling
  • There’s only so much
  • Rarely adds value to life
  • It’s better NOT to spend money

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Green (investment):

  • Abundance
  • There’s always enough
  • Unlimited growth potential
  • Adds significant value to your life
  • Spending money (wisely) creates more

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Sure, there are costs in life. Who actually enjoys replacing their HVAC?

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Happily pay the necessary costs and move on. But minimize the “costs” in your life.

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In contrast, consider all the investments you could make: wealth-building assets, personal development, coaching, mindset and skillset enhancement, and relationships.

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Turn on your Cost-Investment radar. Train your brain accordingly. Scan the world each day for how to spend wisely. Then, increase your investments…before you’re “ready.”

PS - when ready, here’s how we can help you:

  1. Learn to leverage corporate for entrepreneurial freedom — without quitting your job (complimentary training)
  2. Dive deep 1:1 with us in a complimentary breakthrough call to get clarity on where you are, where you want to be, and how to get there
  3. Subscribe to our newsletter and podcast

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